17 essential tips, plus best practices


Learn how to search better, faster, and more strategically to spare yourself time, energy, and frustration.

How to search better: person clicking the search icon

Did you know that over 40,000 internet searches occur every second? By the time you finish reading this paragraph, approximately 360,000 searches will have occurred, resulting in trillions of web pages full of information.

Search engines are powerful tools that help us instantly locate all kinds of information, but how can you find what you need without getting bogged down in irrelevant results?

Like any vehicle, you need to know how to use your search engine properly and point it in the right direction to find what you’re looking for. Learning how to search better, faster, and more strategically can save you time, energy, and frustration.

In this article, we’ll learn more about why internet search skills are necessary and how to get the most out of your search.

Why do internet search skills matter?

We live in an increasingly digital world. An estimated 4.95 billion people — around 62.5% of the world’s population — use the internet regularly, up 4% in the last year.

There are two major types of web search processes that are distinguished in scientific literature: lookup and exploratory searches (Marchionini, 2006).

Lookup is the quick retrieval of commonly known information, like”what’s the distance from Earth to the moon,” “nearest grocery shop,” or “define: cosmos.” The vast majority of web searches are of the lookup type. They are fast and concrete, intended to get a short answer or definition of the required topic.

Exploratory search, on the other hand, is a difficult, time-consuming process when a person explores a topic that’s unfamiliar to them. This type of web search — or we can even call it research — usually starts with a broad topic definition. With each iteration, as the person learns more, the search terms become more and more narrow and specific.

How to search better: screenshot of an insight diagram

In our research, we counted from 14 to almost 400 iterations. The task seems to be very demanding of cognitive effort and time and very emotionally draining. Learning to perform better by learning to use the proper tools and methods can simplify it and make it faster and less stressful.

Also, during exploratory search, a person usually generates a large number of open tabs (as a method to keep the info they need at hand for the short term instead of taking notes). However, it creates additional cognitive demand to remember what info was found where.

Although this kind of research enables serendipity, which is generally good, it disturbs the user’s attention and thus lowers productivity in relation to the initial intention. Sometimes, a person starts research with the goal of learning about a particular topic but ends up learning an entirely different thing and does not remember what they started with in the first place. As such, they fail to reach their initial goal.

How to search better: Exploratory intention diagram

Using search tools effectively becomes increasingly important as our reliance on the internet grows. Whether you’re searching for note-taking tips on Google, adding to your personal knowledge base, or finding trending images on social media, quick and efficient searching is key.

Good internet search skills can help us in many areas of life:

  • In the workplace, finding the correct information quickly can help you do your job more efficiently and accurately, making you more productive.
  • For students and self-learners, finding reliable and authoritative information online can make research more efficient and effective.
  • In our personal lives, easily locating the best product, service, or piece of information for your personal knowledge management system can save us time, money, and frustration.

Whatever the reason, knowing how to search better is a valuable skill. In the age of information overload, we need to filter out the noise and find what really matters.

What features can enhance internet searches?

How to search better: magnifying glass on a pink background

Most search engines offer features and shortcuts that allow users to refine their search query and generate the most relevant results. These advanced search features can be beneficial for better searches, but they can also be overwhelming if you’re unsure how to use them.

Here are a few of the most common shortcuts and features:

  • Autocomplete: As you start to type in a search query, many search engines will provide suggested autocomplete options based on popular searches.
  • Advanced Search: Many search engines offer advanced search features that allow you to narrow results by things like date, location, file type, and more.
  • Display Preferences: Many search engines allow you to customize your results page by changing the number of results per page, the way results are displayed, and more.
  • Advanced syntax: Search engines understand many types of syntax, or specific search operators, that can be used to find particular information.
  • Personalization: Search engines like Google will provide personalized results based on your past searches and browsing history.

Not all search engines offer the same options, so familiarize yourself with the features available on your preferred search engine. Knowing how to use these features can help you search more effectively and quickly find the most relevant results.

How to search better on Google: 17 specific strategies

Black flashlight on a blue background

The world’s most popular search engine is a great place to learn how to search better. Try these 17 simple Google search tips to enhance your results.

1. Research keywords to find the most relevant search terms

Keywords are the words and phrases you enter in the search bar on Google. Before you enter your search terms, take the time to think about which keywords are most relevant to your needs. This will help you make sure you’re targeting the right web pages.

2. Utilize Google search operators

Google search operators are special commands that can be used to refine your Google search results. Using operators can help you find more relevant results more quickly. Google has 42 advanced search commands (we’ll detail a few below).

3. Take advantage of Google’s advanced search features

Google’s advanced search features allow you to narrow your results by date, location, file type, and more. You can generate more relevant results faster by using these features.

4. Use quotation marks for exact phrases

If you want an exact match, use quotes around your search term in the search box. Since Google will only show search page results containing the exact words you entered, the number of results will be reduced.

This tip is super helpful for narrowing down results. In the image below, the phrase entered in the search box returned 4 billion results!

Screenshot of how to get better results in Google without operators

If we want to narrow those results to only the most relevant ones, we can place quotation marks around the phrase. In this example, using quotes removed 99.9996% of the first results (see below).

Screenshot of how to get better search results using Google

5. Try an asterisk (*) as a wildcard

Asterisks can be used as wildcards to represent other characters and groups of characters. The tool helps fill in blanks, figure out how to spell something, or look for synonyms.

6. Using a minus sign (-) will exclude certain words

By putting a minus sign (or hyphen) before a number or specific word, you can exclude it from your search results. This can be useful if you get too many results that are not relevant to what you’re looking for.

7. Search within specific sites using the site: operator

If you want to search for something from a specific website, use the site: operator to limit search results. For example, searching “site: wikipedia.org how to search” will only show results about searching from the Wikipedia website.

To find websites with similar content to another, try the related: operator. For example, searching “related: google.com” will only return pages that are similar to Google (only eight results!). Using this method can be helpful when looking for more resources on the same topic.

9. Get definitions for words using the define: operator

Use the define: operator to get definitions for specific words directly from the Google search box. For example, entering “define: internet” will display the definition of the word at the top of the page, followed by the usual list of search results. This can be helpful if you’re researching and need to quickly look up the meaning of a word.

10. Easily find locations with the map: operator

When searching for directions or organizing information while planning a trip, you can use the map: operator to bring up a map of that area directly from your search bar.

11. Find missing or older versions of websites using the cache: operator

The operator cache: shows you Google’s cached version of a web page, which may include content no longer available on the live site. This is a helpful search tool if you’re looking for a specific site that’s no longer available or would like to see what a web page looked like in the past.

12. Use Google’s image search for visual results

Google Images has several search tools to help find pictures, infographics, tutorials, and other visual results. To do an image search, go to images.google.com or navigate to click on the Images link under the Google search box. You can search using keywords or reverse image searches by clicking the camera icon.

13. Use the power of Google Scholar for academic research

Google Scholar is a search tool that locates relevant results in academic papers, abstracts, and other scholarly results. To search with Google Scholar, go to scholar.google.com or click on the Scholar tab at the top of the Google homepage. After entering your search terms, the results will be limited to journals, scholarly papers, and other academic resources.

Boolean operators like AND, OR, and NOT can be beneficial in narrowing or broadening your search query. These key terms are strategically added to your search terms to perform an action.

For example, searching for “cats AND dogs” will only show results that include both “cats” and “dogs” together. Searching for “cats OR dogs” will deliver results that contain either “cats” or “dogs” (or both). And searching for “cats NOT dogs” will show results that include “cats” but not “dogs.”

This is the most powerful Google search tip of all. When you combine several variations of the above search tips, you can create a better search targeted to your specific needs.

For example, you could use the Boolean operator AND to only show results from a specific website that includes certain keywords. Or you could use the minus sign (-) to exclude certain words and the site: operator to only show results from a specific website.

Check out what happens when we take our earlier example and add a few more operators. By requiring the specific phrase plus the word Google to be present (but without the word “Chrome”), it narrowed down our results another 77%!

Screenshot of how to get better search results in Google

Best practices for internet searches

In addition to specific Google search features and strategies, a few general best practices can make your internet searches more effective. These suggestions can be applied no matter your browser or search engine.

  • Start with a specific goal in mind. When you start your search query, be sure you know what you’re looking for and that your search terms are relevant. You may have difficulty finding what you need if you try to accomplish too many things with too many tabs open.
  • Simplicity is key. When in doubt, keep your search query simple. Avoid using multiple keywords or operators if you’re unsure how they’ll work together. You can gradually add additional keywords, shortcuts, or operators if you’re not getting relevant results.
  • Think like a researcher. You might find it helpful to think like a researcher when searching for academic or scientific facts. How would an expert in the topic search for the information? What keywords, synonyms, or search terms would they use?
  • Be aware of search bias. Search engines display results based on algorithms that take various factors into account. Be mindful that these algorithms can sometimes introduce bias into the results. Trying multiple search engines can help you find a broader range of information.
  • Evaluate your results. Online information isn’t always trustworthy. When you find something promising, practice critical thinking to be sure it’s reliable. Who is the author, and what are their credentials? Is the content backed by evidence, and how old is it? Reliable sources like scholarly articles will offer unbiased, timely, evidence-based information.

Learn how to search better and get more out of your internet searches

Learning how to search better is essential to get the most out of your internet research. By following the Google search tips provided in this article and using general best practices, you can learn how to search more effectively and find the information you need more quickly. With a bit of practice, you’ll soon have better searches with more relevant results.


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